The Kindle’s trialability was not gradual however that was not a huge barrier for the device. Therefore its observability was heightened due to lack of competition. Anyone wishing to buy an e-reader just had to come into contact with anyone using a Kindle. It was also the first device of its kind. Amazon marketed the product well, which led to its first models selling out within six hours of going live. Its complexity was low enough that it could be picked up by anyone intrigued. It was organized, lacking clutter, and streamlined. Children as young as ten could operate the simple device, and adults older than 65 could also easily manage the paper-thin, and light as a feather machine. It was not too complex a device to use for any age.
However, that wasn’t where the Kindle’s greatness ended. Its advantages included its size, and capacity to do its desired tasks. Kindle became so prolific because of the diffusion of innovations. Portable reading became endemic in people who loved stories, but didn’t have the space for multiple books and who wanted access to millions of titles without being required to make their way to a book store whenever the desire struck. Now, there are apps, browser sites, devices and more that connect users with digital reading material. There really wasn’t any such thing as the e-book market before Amazon released it’s Kindle. Its size (being able to fit inside a woman’s purse) and its massive storage space, which could hold thousands of books, made it the ideal travel and work companion. It was the first accessible device of its kind. It was a project kept heavily under wraps by Amazon while it was being developed for fear that Apple or Google was on its way to producing a competitor. The Kindle took the electric book market by storm when it was introduced in 2007.
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